Source: Dick’s Sporting Goods PR
Dick’s Sporting Goods on Friday is holding the grand opening of the biggest store it has ever built.
Called House of Sport, this new format has a ton of features. The retailer’s goal was to create a space where visitors not only come to buy sneakers but to spend an afternoon playing sports and other physical activities.
The more than 100,000-square-foot space is at the Eastview Mall in the Rochester suburb of Victor, New York. It includes an indoor rock climbing wall, golf driving bays, a putting green and a health-and-wellness shop, as well as an outdoor track and a turf field — all things that Dick’s is testing for the first time.
Dozens of big-name…