Dick’s Sporting Goods CEO Lauren Hobart said Wednesday that the company is not only selling more golf clubs and activewear — it has found a formula for driving up profits, even as shoppers buy more online.
Hobart’s comments tapped a theme that has come up frequently in recent retail earnings calls: Widening margins.
Consumers have been on a spending spree. That has helped. But another gamechanger is that retailers have learned to make e-commerce more profitable, from shipping online orders from stores to steering shoppers toward curbside pickup.
“In a way it’s simple: It’s ship from store,” said Michael Baker, a senior retail analyst for D.A. Davidson. “And if the customer is coming to…