Discounts on new cars are hard to come by. How to find a good deal


David Paul Morris | Bloomberg | Getty Images

Being in the market for a new car right now is challenging, to say the least.

Heading into the long Labor Day weekend, transaction prices remain elevated. While the three-day stretch normally marks when dealerships hold big sales events to clear their lots and make room for next year’s models, low inventory and strong consumer demand mean fewer incentives are needed to sell cars.

“It’s a tough environment,” said Kelsey Mays, assistant managing editor for “I don’t think it’s a surprise to shoppers, but that doesn’t make the situation any easier.”

An ongoing global shortage of microchips — key components needed for today’s autos to…


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