Hasbro is proving that it doesn’t need movie theaters to sell Star Wars toys.
While the Rhode Island-based company saw sales of its licensed content from entertainment studios fall 12% to $1.08 billion for the full year, its sales of Star Wars grew by 70% over that period.
Last year marked the first time since 2014 that Disney did not release a Star Wars film in theaters, but sales of Grogu — the child formerly known as Baby Yoda — and of toy lightsabers helped fuel growth for the toy franchise.
Movie theaters have been deprived of content from Hollywood because of the pandemic, but Disney+ is making up for that loss with shows like “The Mandalorian.”
“What’s been great for our business…
Source cnbc.com