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Disney+ will fuel Hasbro gains long after the pandemic is over

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Hasbro is proving that it doesn’t need movie theaters to sell Star Wars toys.

While the Rhode Island-based company saw sales of its licensed content from entertainment studios fall 12% to $1.08 billion for the full year, its sales of Star Wars grew by 70% over that period.

Last year marked the first time since 2014 that Disney did not release a Star Wars film in theaters, but sales of Grogu — the child formerly known as Baby Yoda — and of toy lightsabers helped fuel growth for the toy franchise.

Movie theaters have been deprived of content from Hollywood because of the pandemic, but Disney+ is making up for that loss with shows like “The Mandalorian.”

“What’s been great for our business…



Source cnbc.com

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