Retail

Do vaccine incentives work? Krispy Kreme says freebies have helped

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What will it take to convince people to get vaccinated against Covid? From free doughnuts to million-dollar payouts, public and private groups are trying it all.

Back in March, Krispy Kreme was one of the first businesses to roll out a nationwide Covid vaccine incentive, offering a free glazed doughnut to any adult with a vaccination card.

Since then, the company said it has given away more than 1.5 million doughnuts. (The offer still stands through the remainder of the year.)

“We were the first national brand to launch a campaign to show support for Americans choosing to get vaccinated, and we were hopeful that others would join us,” said Dave Skena, chief marketing officer at Krispy…



Source cnbc.com

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