Dodge to resurrect ‘Fratzog’ logo for new electric vehicles


Dodge CEO Tim Kuniskis speaks Aug. 13, 2021 during a media event. In the back, the Fratzog logo was used alongside Dodge’s current logo.

Michael Wayland / CNBC

DETROIT – Dodge will use a throwback logo called the “Fratzog” for its upcoming electrified vehicles, CEO Tim Kuniskis told CNBC.

The Fratzog – a made up word by a designer – was initially used by Dodge from 1962 through 1976. It features a split deltoid made of three arrowhead shapes that form a three-pointed star. The new version is designed to be three-dimensional and include LED lightning.

“It damn near looks like something that Doc Brown would have done,” Kuniskis said, referring to the fictional inventor from “Back to the…


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