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Dollar General targets a higher-end shopper with new store, Popshelf


Popshelf store

Source: Popshelf

Dollar General is launching a new store that’s aimed at wealthier shoppers who appreciate a good deal.

The new concept, called Popshelf, will feature home decor, beauty items, cleaning supplies, party goods and more — with the majority of items costing $5 or less, the company said in a news release Thursday. Each store will be about 9,000 square feet and its merchandise will include some of Dollar General’s private labels.

Popshelf store

Source: Popshelf

Popshelf will be geared towar women who live in suburban areas and have an annual household income ranging from $50,000 to $125,000, the company said.

Its first two Popshelf stores will open in the Nashville,…


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