Dollar General is launching a new store that’s aimed at wealthier shoppers who appreciate a good deal.
The new concept, called Popshelf, will feature home decor, beauty items, cleaning supplies, party goods and more — with the majority of items costing $5 or less, the company said in a news release Thursday. Each store will be about 9,000 square feet and its merchandise will include some of Dollar General’s private labels.
Popshelf will be geared towar women who live in suburban areas and have an annual household income ranging from $50,000 to $125,000, the company said.
Its first two Popshelf stores will open in the Nashville,…