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Domino’s Pizza CEO says digital sales are continuing to climb


The phone is ringing less and less at Domino’s Pizza locations, but demand for the company’s pies remains high, according to CEO Ritch Allison.

More than 75% of sales at Domino’s are now coming through digital channels, up from 70% prior to the Covid pandemic, and it’s not likely that the trend will reverse, Allison told CNBC’s Jim Cramer Thursday.

“As we look forward, those are the kinds of movements that happened during Covid that we don’t believe are going back,” he said in a “Mad Money” interview. “Once customers shift to digital ordering, they don’t go back to calling restaurants on the phone.”

The Ann Arbor, Michigan-based company over the past decade has invested heavily in the…


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