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EBay partners with NBA ‘Sneaker King’ P.J. Tucker to boost shoe sales

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Houston Rockets PJ Tucker

Source: eBay

Houston Rockets forward P.J. Tucker is partnering with eBay in a new influencer-style deal aimed at showcasing and capitalizing on his new sneaker loft.

Financial terms of the agreement were not made available, but the pact is a short-term content deal that could lead to a more extended partnership.

EBay said it will create video content inside Tucker’s loft and “launch a selection of sneakers inspired by his own collection.” A similar style of sneakers will be auctioned on eBay.

Tucker is known as the “Sneaker King” throughout the National Basketball Association. He famously used his first debit card to buy shoes on the eBay as a junior in high…



Source cnbc.com

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