Economy

Economic boost from Swift’s Eras Tour could be overstated

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Taylor Swift performs onstage at Lumen Field in Seattle on July 22, 2023.

Mat Hayward/tas23 | Getty Images Entertainment | Getty Images

The devil’s in the details, but local economies have a friend in Taylor Swift.

The American pop star has spent nearly a year crossing the U.S. and the globe with her high-flying Eras Tour. The economic effect of the “Karma” singer’s show has caught the attention of everyone from the Federal Reserve to Wall Street.

Her tour undoubtedly helped the local economies she visited, according to a new report out from Japanese investment bank Nomura. But the firm questions how much of an imprint it made on national data.

“Her boost to consumption has certainly…



Source cnbc.com

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