Tesla CEO Elon Musk cut the price of the company’s flagship sedan, the Model S, for the second time within one week on Wednesday. He disclosed the price reduction in a tweet, which said: “The gauntlet has been thrown down! The prophecy will be fulfilled. Model S price changes to $69,420 tonight!”
Musk frequently demonstrates a love of juvenile humor by working the numbers “69” and “420,” references to a sex act and recreational cannabis use, into company-related commentary. The price for the lowest spec version of the Model S, the “long range plus,” was updated on the Tesla website Wednesday evening to $69,420.
The announcement via tweet followed pricing news from Lucid Motors, an…