Elon Musk cuts Tesla Model S price twice in one week


Tesla CEO Elon Musk cut the price of the company’s flagship sedan, the Model S, for the second time within one week on Wednesday. He disclosed the price reduction in a tweet, which said: “The gauntlet has been thrown down! The prophecy will be fulfilled. Model S price changes to $69,420 tonight!”

Musk frequently demonstrates a love of juvenile humor by working the numbers “69” and “420,” references to a sex act and recreational cannabis use, into company-related commentary. The price for the lowest spec version of the Model S, the “long range plus,” was updated on the Tesla website Wednesday evening to $69,420.

The announcement via tweet followed pricing news from Lucid Motors, an…


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