Employees quitting the 9-to-5 to be their own boss during the pandemic


SINGAPORE — For Fiona Loh, juggling marketing, accounts, customer service and product development is all in a day’s work.

The 28-year-old swapped computers for cookies last year, when she quit her stable job as a technology product manager for a bank to run her own bakery business, Whiskdom.

“Every day I felt something nudging within me: What if, what if, what if?” Loh told CNBC.

And she’s not alone. Loh is one of a growing number of people leaving behind their 9-to-5 jobs to pursue their passion after the pandemic disrupted traditional industries and careers.

Rise of the pandemic entrepreneur

Last year, even as job security grew elusive for many, more than two in five (41%)…


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