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EV start-up Polestar takes shots at Tesla’s Elon Musk in Super Bowl ad

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Electric vehicle start-up Polestar, which is expected to go public this year, used its first-ever Super Bowl ad to indirectly take shots at its competitors, including Tesla and Volkswagen.

The 30-second spot, called “No Compromises,” is simple and to the point. It features shots of the company’s Polestar 2 electric vehicle with the word “No,” followed by words and phrases directed at other traditional Super Bowl commercials and car companies.

Words following “No” during the ad range from general terms such as “epic voiceovers” and “dirty secrets” to “dieselgate” – referring to a former diesel emissions scandal with Volkswagen – and “conquering Mars” – a critique on Tesla and its CEO



Source cnbc.com

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