Experts see innovation and pop-up stores


A shopper browsing through secondhand clothes at a pop-up swap event in Singapore.

CATHERINE LAI | AFP | Getty Images

LONDON — The future of physical stores has been called into question by the coronavirus pandemic, but experts believe the key to survival will be reinvention.

For some time now, retailers have tried to attract customers by creating experiences in store, but they now need to get creative as shopping habits change and customers become more demanding.

Online shopping has boomed since the start of the pandemic. In the U.K. alone, internet sales jumped from under 20% to more than 32% in just three months at the start of the first Covid-induced lockdown. And experts expect the…


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