Retail

Fanatics opens first LA store exclusive to Paris Saint-Germain soccer club

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Paris Saint-Germain Football Club store which Fanatics is opening in Los Angeles.

Source: PSG Store

Paris Saint-Germain, one of the world’s most prominent soccer clubs, now has a presence in Los Angeles courtesy of Fanatics.

The sports merchandise company opened a store dedicated to Paris Saint-Germain in the Westfield Century City Mall last Saturday. The store sells PSG apparel featuring LA-inspired clothing from its partnership with Michael Jordan’s brand and Nike. Fanatics operated the opening and then transformed day-to-day operations to retail company Lids, which Fanatics partly owns.

The store rollout is the first Fanatics is planning to grow PSG’s brand across North America. The…



Source cnbc.com

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