Fanatics partners with Marshawn Lynch to run Beast Mode e-commerce


Marshawn Lynch attends the Los Angeles Season 3 premiere of the HBO drama series “Westworld” at TCL Chinese Theatre on March 05, 2020 in Hollywood, California.

Jeff Kravitz | FilmMagic, Inc | Getty Images

Marshawn Lynch is ready to take his apparel company global.

The former National Football League running back has entered an exclusive partnership with online retailer Fanatics in an e-commerce deal that will allow the company to operate Lynch’s Beast Mode retail website.

Financial terms of the multiyear agreement were not made available, but the deal will mimic a typical revenue-sharing model structured for other Fanatics e-commerce partnerships, the company told CNBC.  

The agreement is…


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