Fender’s CEO learned this product lesson from Steve Jobs


Fender CEO Andy Mooney poses for a photo at the firm’s Hollywood office ribbon-cutting ceremony on September 22, 2016 in Hollywood, California.

Matt Winkelmeyer | Getty Images

LISBON, Portugal — Before Andy Mooney took the reins at guitar maker Fender, he was an executive at two other companies — Nike and Disney. And it was during his time at Disney that he met iconic entrepreneur Steve Jobs.

Mooney says the Apple co-founder was “one of the first people” he met at Disney. Jobs joined the entertainment giant’s board as a result of its acquisition of animation studio Pixar in 2006.

“He grilled me on our very first meeting about what my point of view on brands was,” Mooney told CNBC in an…


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