Fiat Chrysler’s merger with Peugeot’s PSA Group brings CEO used to taking risks


Carlos Tavares is a man used to taking chances, whether seated at his desk or behind the wheel of a race car.

The 61-year-old CEO of PSA Group is about to take the biggest risk of his long automotive career, convincing the board of the Paris-based company to approve a merger with the Italian-American Fiat Chrysler. The announcement jolted the industry, coming barely five months after Fiat Chrysler saw a similarly structured marriage with PSA’s French archrival Renault collapse at the 11th hour.

Those who know Tavares well, however, say they’re not surprised by the move. Even before he signed on as PSA’s chief executive in late 2013, the Portuguese-born executive was determined to head one…


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