A BronCore Fitness bootcamp in the Boston Commons.
Jacob Gise opened a Body Fit Training franchise in Santa Monica, California, in November. By March, the flagship U.S. studio of the global chain had just become profitable.
Gise had traveled to Australia, where Body Fit Training began, to learn the ropes, so he was ecstatic to see the investment of time and resources beginning to pay off. Operating costs for the location totaled about $42,000 a month for rent, instructors and equipment.
Then, the coronavirus hit and most workout facilities in the U.S. were forced to shutter. Gise pivoted to online courses, but it wasn’t enough — he was bringing only in $8,000 a month, less…