Ford already has 20K reservations for new electric pickup


Ford Motor has taken 20,000 reservations for its new electric F-150 Lightning pickup in less than 12 hours since the truck was officially unveiled to the public, CEO Jim Farley told CNBC.

The automaker revealed the vehicle at 9:30 p.m. ET Wednesday night during an elaborate presentation at the company’s world headquarters in Dearborn, Michigan. The company’s shares jumped 3.3% in Thursday morning trading.

“The response has been great,” Farley said during an interview on “Squawk Box.” “With 20,000 orders already, we’re off to the races.”

The reservations are being closely watched by the company as well as investors to gauge the interest of customers in EV pickups, which is an unproven…


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