Autos

Ford Bronco reservations far exceed expectations, say executives

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The new Ford Bronco SUV is already exceeding company expectations ahead of arriving in dealer showrooms next year.

More than 150,000 reservations have been made for the upcoming two- or four-door SUV, far surpassing Ford Motor’s initial expectations, according to executives.

“That does exceed our optimistic expectations,” Ford CFO Tim Stone told reporters Thursday when discussing the company’s second-quarter earnings. “As a result, we’re working really hard right now to increase our annual production.”

Those reservations are for two- and four-door Bronco models. They exclude a smaller, more domesticated vehicle called the Bronco Sport that’s built more like a car than a truck.

Ford unveiled…



Source cnbc.com

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