Ford Chairman Bill Ford’s vision of a greener auto industry is finally on the horizon


Ford Chairman Bill Ford speaks May 19, 2021 during the unveiling of the electric F-150 Lightning pickup truck outside the automaker’s world headquarters in Dearborn, Mich.


DETROIT – A decade ago, Ford Motor was positioning itself to be a leader in electrified vehicles with new global models such as the C-Max and Focus Electric.

Those “green” cars were to lead the automaker’s efforts to potentially electrify 25% of its fleet by 2020, Ford Chairman Bill Ford wrote in a May 2011 article for Fortune Magazine. They didn’t and Ford watched as a start-up, Tesla, emerged as the industry’s benchmark for zero-emissions vehicles, and crosstown rival General Motors became Wall Street’s top…


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