Ford decides not to unveil the new Bronco on O.J. Simpson’s birthday


O.J. Simpson arrives for his parole hearing at Lovelock Correctional Centre in Lovelock, Nevada, U.S. July 20, 2017.

Jason Bean | Reuters

Ford Motor is delaying the unveiling of its highly anticipated Bronco SUV lineup so it will not coincide with O.J. Simpson’s birthday.

Ford communications chief Mark Truby tweeted on Friday that the company will move the debut to July 13.  

“UPDATE: The reveal of the all-new Ford Bronco lineup will now happen on Monday, July 13. The previous targeted date of July 9 unintentionally coincided with O.J. Simpson’s birthday. We wanted to be sensitive and respectful of this concern,” Truby wrote.

Ford previously said the timing of the unveiling was “purely…


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