Ford (F) stock up 70% since Jim Farley became CEO, but he has work to do


Ford CEO Jim Farley poses with the Ford F-150 Lightning pickup truck in Dearborn, Michigan, May 19, 2021.

Rebecca Cook | Reuters

DETROIT – As incoming CEO of Ford Motor, Jim Farley promised more transparency to Wall Street as well as a clear plan for the future.

At the time, Ford was considered behind the industry when it came to all-electric and autonomous vehicles, connectivity and software. Its messaging and plans were unclear to Wall Street, causing shares to tumble.

Two years later, Farley, 60, has largely delivered on his promises through the company’s ongoing Ford+ transformation plan, but there remains work to be done.

He has restructured operations and largely brought Wall Street…


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