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Ford taps Lowe’s executive to lead data and software transformation

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Ford Motor Co. CEO Jim Farley walks to speak at a news conference at the Rouge Complex in Dearborn, Michigan, September 17, 2020.

Rebecca Cook | Reuters

DETROIT – Ford Motor has hired an online retail sales veteran as its new chief digital and information officer – marking the second high-profile appointment to CEO Jim Farley’s executive team in the past week.

The automaker said Monday that Mike Amend, who was most recently president of online for Lowe’s, will oversee Ford’s data, software and technology, effective immediately. Those are key areas to Farley’s Ford+ turnaround plan that’s designed to reposition the automaker to generate more recurring revenue through software…



Source cnbc.com

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