Ford to expand profitable truck lineup with new small Maverick pickup


Workers at Ford’s Michigan assembly plant


DETROIT — Ford Motor will expand its highly profitable truck lineup with a new small pickup called Maverick, the company confirmed Thursday.

The compact vehicle is expected to be smaller than Ford’s F-150 full-size pickup as well as its midsize Ranger. It could be among the smallest and cheapest pickups in the U.S., filling a void for some buyers as trucks have grown increasingly larger and pricier.

“We do think there’s some opportunity there because of how expensive trucks have gotten, how big they’ve gotten and the overall popularity of trucks,” said Michelle Krebs, executive analyst at Cox Automotive.

The pickup is being produced at Ford’s…


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