2021 Ford F-150 Raptor
DETROIT – Ford Motor is increasing the capability and performance of its redesigned F-150 Raptor performance pickup, including the addition of a new model with a V-8 engine.
Since debuting in 2009, the Raptor has been a winner for Ford and its pickup truck lineup. While representing a small amount of Ford’s 800,000 sales of full-size pickups, the truck garners significant attention and profits for the company.
“Beyond being a halo product, which is fantastic, it is a very strong business for us from a margin perspective, money perspective,” said Kumar Galhotra, Ford’s president of the Americas & international markets. He said it is among “the most profitable…