Ford’s hits and misses during its investor day


Ford Motor Co. CEO Jim Farley walks to speak at a news conference at the Rouge Complex in Dearborn, Michigan, September 17, 2020.

Rebecca Cook | Reuters

Ford Motor‘s stock jumped 8.5% on Wednesday during CEO Jim Farley’s first investor day as shareholders welcomed the automaker’s new “Ford+” plan aimed at increasing profits and aggressively expanding into new high-tech segments.

It rose again Thursday, up about 7.3% midday.

On Wednesday, executives also laid out clear sales forecasts for electric vehicles as well as profit and other financial targets that Wall Street can use to gauge the company’s progress.

“Bottom-line, we feel much better about the more cohesive strategy as Ford is focusing…


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