Ford’s new Maverick hybrid pickup starts at $19,995 and gets 40 mpg


DETROIT – Ford Motor’s new Maverick truck will be the first pickup in America with a standard gas-electric hybrid engine when it goes on sale this fall starting at about $20,000.

The company unveiled the compact pickup Tuesday as the smallest vehicle in its highly profitable truck lineup, slotting below the full-size F-150 and midsize Ranger pickups. The Maverick is about 3 feet shorter in length and 7 inches lower than an F-150, Ford said.

Compact pickups are an untapped and unproven market in the U.S. Ford’s expansion into the segment comes as sales of trucks have skyrocketed in recent years, with purchase consideration surpassing that of cars last year, according to Cox Automotive.


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