The first item from rapper Kanye West’s Yeezy Gap line is a $200, blue puffer jacket.
Source: Gap Inc.
Gap‘s upcoming Yeezy line with rapper Kanye West could bring in nearly $1 billion in incremental sales next year, according to an analysis by Wells Fargo.
“Now that this catalyst is here, the majority of questions we are fielding regarding Gap is around how powerful this partnership with Yeezy could be — which is why we thought it would be helpful to put numbers behind the initiative,” Wells Fargo analyst Ike Boruchow wrote in a note to clients on Wednesday.
Earlier this month, Gap released its first product from the highly anticipated line, giving shoppers a taste of what’s to come. The…