GM creating new import business of iconic vehicles from U.S. to China


GM President Mark Reuss announces a $2.2 billion investment in the automaker’s Detroit-Hamtramck Assembly plant in Michigan for new all-electric trucks and autonomous vehicles on Jan. 27, 2020.

Michael Wayland / CNBC

DETROIT – General Motors is creating a new China-based premium import business focused on sales of high-margin, “iconic vehicles” from the U.S.

The business, which GM is calling a start-up within the automaker, will focus on vehicles and potentially brands that are currently not available in the Chinese market, according to GM President Mark Reuss.

“We’re going to bring in some pretty iconic vehicles into China,” he told CNBC during an interview. “It’s a strategy that I think…


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