GM investing $81M to hand build luxury Cadillac Celestiq electric cars


Front driver’s side view of the Celestiq show car, which GM is expected to unveil in late-July.


DETROIT – General Motors on Wednesday said it is investing $81 million at its global design and technology campus in suburban Detroit to hand build the upcoming Cadillac Celestiq – a new electric flagship car for the brand that will be produced in limited quantities.

The decision marks the first time GM will build a vehicle for commercial sales at its massive tech campus in Warren, Michigan. It also marks a pivot for Cadillac to offer a hand-built car, which is typically reserved for high-end sports cars and uber-luxury vehicles such as Bentley’s exclusive models, as GM pushes to revive…


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