GM wants to replicate Denali money machine with expanded AT4 off-road lineup


GM plans to expand an off-road sub-brand called AT4 across its vehicle lineup in 2020.


DETROIT – General Motors wants to replicate the success of its “money machine” Denali lineup of pickups and SUVs to boost profits as auto sales slow and competition in the lucrative truck market increases.

The Detroit automaker is expanding its AT4 off-road performance package offered on some trucks and SUVs to its entire vehicle lineup in 2020 as a sub-brand, like Denali has become. Launched on its redesigned Sierra pickups beginning in late 2018, the AT4 performance package will be offered on new models of its highly profitable Yukon SUVs that are scheduled to be unveiled Tuesday night.

GM is hoping…


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