GM’s Cadillac Celestiq EV costs $300,000 and is customizable


2024 Cadillac Celestiq


DETROIT – Cadillac is testing the limits of its brand allure and pricing power with the 2024 Celestiq – a large, bespoke electric car that will start at more than $300,000.

The vehicle – unveiled Monday night – launches the General Motors brand into the ultra-luxury segment against the likes of Bentley and Rolls-Royce. It’s something no American brand has successfully done in modern times.

Executives say the vehicle is more about creating a “halo car” that helps burnish Cadillac’s image, rather than fueling overall sales or profits. But, if successful, it could create a new two-unit business model for the company: one focused on hand-built, high-end…


0 0 votes
Article Rating

Bank of America (BAC) Q3 2022 earnings beat

Previous article

IKEA tests driverless delivery trucks in Texas with Kodiak Robotics

Next article

You may also like

Notify of
Inline Feedbacks
View all comments

More in Autos