2024 Chevrolet Trax ACTIV
DETROIT — General Motors on Wednesday revealed a new version of its Chevrolet Trax — the brand’s entry-level crossover — with new technologies and a more aggressive design, and at a lower price than the current vehicle.
The compact is key to attracting and retaining cost-conscious buyers for the Detroit automaker, as interests rates rise and prices of new vehicles continue to break records. The Trax also acts as a so-called “gateway vehicle” for consumers to move into the brand’s larger, more expensive crossovers and SUVs, according to executives.
“This is a great opportunity for us with folks at the low end of the market,” Chevrolet Vice President Scott…