GM’s Chevrolet Trax crossover comes with new tech, design, lower price


2024 Chevrolet Trax ACTIV


DETROIT — General Motors on Wednesday revealed a new version of its Chevrolet Trax — the brand’s entry-level crossover — with new technologies and a more aggressive design, and at a lower price than the current vehicle.

The compact is key to attracting and retaining cost-conscious buyers for the Detroit automaker, as interests rates rise and prices of new vehicles continue to break records. The Trax also acts as a so-called “gateway vehicle” for consumers to move into the brand’s larger, more expensive crossovers and SUVs, according to executives.  

“This is a great opportunity for us with folks at the low end of the market,” Chevrolet Vice President Scott…


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