The golf industry is seeing a surge in demand during the pandemic, with PGA Tour Superstore reporting a 55% increase in overall year-to-date sales compared with 2019.
Demand is so high that suppliers are struggling to keep up, Dick Sullivan, CEO of PGA Tour Superstore, said on CNBC’s “The Exchange” on Friday.
“We are hearing that factories are purchasing additional factories overseas to keep up with this incredible demand,” Sullivan said.
“The demand has been unprecedented,” he said — and unexpected.
“There’s no factories anywhere around the world that predicted this kind of growth,” Sullivan said.
“In a lot of cases the assumptions were that once we were vaccinated, once people were able…