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GoodSport CEO tells the story behind new milk-based sports drink

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Good Sport beverage

Source: Good Sport

It started as a secret between Michelle McBride, her son, Beau, and the business idea derived from drinking milk.

McBride, 48, is the founder of GoodSport, a sports hydration drink made from milk elements. The beverage company launched in February, and after a solid start, GoodSport will seek up to $15 million in its funding round.

In an interview with CNBC, McBride said her product is a “truly effective hydration” sports beverage made from cow’s milk. Early investors of the company include Major League Baseball legend Ken Griffey Jr. and former San Francisco 49ers icon Ronnie Lott.

“I wasn’t trying to do something cool with milk,” McBride said. “I made…



Source cnbc.com

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