A shopper for Instacart studies her smart phone as she shops for a customer at Whole Foods in Denver.
Cyrus McCrimmon | Denver Post | Getty Images
For some American shoppers and grocers, it took a pandemic to push them online.
As the coronavirus spread in the spring, some customers downloaded grocery shopping apps for the first time and bought more groceries than usual through e-commerce rather than in stores.
That translated to a larger share of grocery shopping moving online. U.S. online shopping accounted for 5.1% of grocery sales at the end of 2019 and rose to 6.6% as of April 12, according to a Bain & Co. report released Thursday. The report said it also increased in places including…