Halloween shoppers ditch brick-and-mortar stores to buy costumes online


Revelers attend the Halloween Parade in New York City.

Mario Tama | Getty Images

Halloween shoppers are ghosting traditional brick-and-mortar stores in favor of shopping online for their costumes, according to 1010data’s eCom Market Benchmark report.

It’s a big and growing business. The National Retail Federation estimates that the average shopper spends $86.27 on a Halloween costume and decorations. Consumers bought $408 million in Halloween costumes online from big retailers, including Amazon, Target and Walmart, over the 12 months through September, according to the data.

In 2018, Amazon dominated the online costume market with about 85% of all sales. Target’s online costume sales rose…


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