Hasbro looks to Entertainment One to turn it into a media contender


Game maker Hasbro.

Justin Sullivan | Getty Images

Roughly three months after Hasbro closed its $3.8 billion acquisition of Entertainment One, the pandemic struck, upending the entertaintment industry.

Covid shut down production and restricted in-person contact between the Rhode Island-based toy company and the Toronto-based studio known for “Peppa Pig” and “PJ Masks.”

Although Hasbro has more than tripled the number of entertainment projects it has in the works over the past year, the company has yet to fully tap into eOne’s abilities as a production house.

The tie-up promised to transform Hasbro from a toy manufacturer that dabbled in film and television into a full-blown media competitor,…


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