Retail

Heart-shaped Kate Spade bag sold out after going viral on TikTok: Tapestry CEO

0


Tapestry CEO Joanne Crevoiserat told CNBC on Thursday the company saw a surge in demand for a heart-shaped Kate Spade bag that went viral on TikTok last month.

“We were able to harness that. The bag sold out. We got it restocked. We’re learning how to engage that community better and better,” Crevoiserat said in an interview on “Closing Bell,” after the retailer reported better-than-expected earnings for its holiday quarter earlier in the day.

Crevoiserat’s comments provide another example of the potential social media platforms like TikTok represent for Tapestry and other consumer brands. Its influence appears to stretch categories, too. For Tapestry, the increasingly popular app drove…



Source cnbc.com

‘Politics is not about the weird worship of one dude’: Sasse slams Nebraska GOP committee

Previous article

Middle East recovery uneven and dependent on vaccine strategy: IMF

Next article

You may also like

Leave a Reply

avatar
  Subscribe  
Notify of

More in Retail