Here’s how these small businesses pivoted to survive during the pandemic


When the Covid pandemic hit, small business owners across the country scrambled to stay afloat.

Those who managed to stay open were the fortunate ones. As of May 5, the number of U.S. small businesses that are open decreased by 33.8% compared to January 2020, according to Opportunity Insights, a Harvard-based economic tracker.

Here’s how four businesses pivoted in order to survive during the pandemic.

Lovely Leaps

Lisa McCabe, owner of California-based dance studio Lovely Leaps, during her time as a dance student in college.

Source: Lisa McCabe


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