When the Covid pandemic hit, small business owners across the country scrambled to stay afloat.
Those who managed to stay open were the fortunate ones. As of May 5, the number of U.S. small businesses that are open decreased by 33.8% compared to January 2020, according to Opportunity Insights, a Harvard-based economic tracker.
Here’s how four businesses pivoted in order to survive during the pandemic.
Lisa McCabe, owner of California-based dance studio Lovely Leaps, during her time as a dance student in college.
Source: Lisa McCabe
When schools shut down in California’s San Diego County last March, so did most of Lisa McCabe’s business at her dance studio, Lovely Leaps. About 90%…