Here’s where Kohl’s is adding Sephora shops and what to expect


The first batch of Sephora shops within Kohl’s stores debuted on Friday.

Both brands are hoping to woo new customers with the partnership, which was announced nine months ago. On Friday, four Kohl’s unveiled the new Sephora-branded beauty departments. Another 73 will roll out on Aug. 20. Ultimately, the goal is to have 400 locations open this year, and at least 850 up-and-running by 2023.

“You’re seeing the exact same experience that you would enjoy in any other Sephora environment,” said Jean-Andre Rougeot, Sephora CEO of Americas in an interview with CNBC at Kohl’s Ramsey, New Jersey, store. “I would say the quality of the store you’re seeing, the upscaleness, selectivity, is better…


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