Hershey tracked Covid trends after seeing s’mores demand rise as cases grew, CEO says


Hershey is seeing strong demand for its chocolates and seasonal candies as people are cooped up inside their homes, searching for every small occasion to celebrate.

“Throughout the entire year, seasons was one of the key drivers as consumers really wanted the comfort and the normalcy associated with seasonal traditions and rituals at a time when Covid uprooted their lives,” said Hershey CEO Michele Buck in an interview Thursday with CNBC’s Sara Eisen on “Closing Bell.

One notable example, was a trend Hershey spotted that as coronavirus cases spiked around the country, demand for s’mores ingredients rose. No doubt, families were seeking pleasure by setting up barbecues in their…


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