Holiday shoppers looking for meaning as values shift during pandemic


This holiday season, shoppers aren’t planning on glitzy and gift-oriented celebrations. Instead, many are preparing for smaller gatherings, reining in spending and directing more of their dollars toward retailers that share similar values during the coronavirus pandemic, according to a new survey by Accenture.

The majority of those surveyed — 61% — said they plan to minimize in-store shopping to reduce health risks to essential workers, the survey of more than 1,500 U.S. consumers in August by the consulting firm found. The same number said they are more likely to make purchases at companies that show they’re committed to health, safety and hygiene. 

More than 40% said they won’t shop…


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