As holiday shoppers browse store aisles, wait in checkout lines and get carried away by the twinkle of Christmas tunes, they often toss extra items into their basket. A box of chocolates. A tube of lip gloss. Or the perfect gift for a friend or family member that wasn’t originally on the list.
This year, however, retail analysts expect impulse buying to drop as consumers start their shopping earlier, reduce store trips and search for specific gift items online during the coronavirus pandemic.
Impulse shopping usually drives 25% of overall holiday spending, according to The NPD Group. This year, it’s expected to drive 18% to 20% — a potential loss of $5 billion to $7 billion in sales for…