Hospitality industry needs you to show up to your booking


The White Lion pub seen at Covent Garden, UK.

SOPA Images | LightRocket | Getty Images

As countries come out of lockdown, pub and restaurant owners have a simple plea for punters: honor your bookings.  

Drinkers and diners who fail to cancel before blowing off a reservation were estimated to cost the British hospitality industry £16 billion ($22.2 billion) in 2019. Now, after more than a year of diminished trade, what was once a social sin could prove to be a poison pill.

Pubs, whose appeal lies in providing a license to let loose, are uniquely vulnerable to Covid-19 restrictions. The U.K. lost more than 2,700 of them in January and February alone, on top of 12,000 or so more that…


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