Founded in 2009, Rivian is focusing on upscale electric trucks and SUVs with an emphasis on outdoor adventure. CNBC’s John Rosevear calls them the “Patagonia of electric vehicles.”
Rivian launched its first vehicle, the R1T electric truck, at the end of last year. It’s been working to scale up production and is planning to ship its SUV — the R1S — built off of the same platform, later this year.
It’s been a long and arduous road to get to this point. But Rivian has received some major assistance, including $700 million from Amazon in 2019 and