How Apple’s latest iOS update could help Amazon’s growing ad business


An illustrative image of Amazon Shopping app seen on a mobile phone screen in front of an old (L) and a new (R) Amazon Shopping app icons displayed on a screen. Amazon has quietly changed its new Amazon Shopping app icon, replacing the blue ribbon on top that drew some unfavorable comparisons. On Wednesday, March 3, 2021, in Dublin, Ireland.

Artur Widak | NurPhoto | Getty Images

Amazon‘s advertising business is soaring.

The company’s massive “other” business category, which is primarily (but not exclusively) ad revenue, grew 77% in the first quarter to $6.9 billion in revenue.

Apple‘s recent privacy changes, which make it easier for users to block advertisers from tracking them, could add…


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