Shoppers walk past a Coach outlet store.
Luke Sharrett | Bloomberg | Getty Images
Coach and Kate Spade owner Tapestry said Thursday its sales online during the latest quarter surged a triple-digit percentage from a year ago, as consumers stuck at home during the coronavirus pandemic flocked to its websites for handbags, pajamas and other whimsical accessories.
But when you’re in retail and you hear about such impressive e-commerce growth, you often immediately think about the pressure that, in turn, is being put on gross margins. Typically, a retailer’s online sales are less profitable than sales in stores — when you account for all the extra expenses like packing, shipping and…